elements of a good book trailer
- know your target audience
- focused/simple
- highlight the "hook"...don't give too much away
- set up the scenario, introduce the characters, show what's at stake
- an effective book trailer is between 1-2 min in length
- good quality sound and images
- leave the viewer wanting more
- Include title, author, release date, along with the book cover at the end of the trailer
elements of a bad book trailer
- poor sound quality
- low image quality
- too long
- doesn't communicate the tone/genre of the book
- gives too much away